Corporate Design Manual

SIS Swiss International School stands for bilingual education at 17 schools in three different countries. It is as much a brand perceived by stakeholders as it is an educational concept in terms of content. The Corporate Design Manual aims to ensure a uniform appearance and long-term recognisability of our brand.

The corporate design is an integral part of marketing and corporate communications. It conveys the values of the company on the one hand, and communicates consistency in an ever-changing environment on the other. Through a well-defined corporate design, SIS Swiss International School meets its own requirements to ensure quality through continuity. While the company will continue to change and improve itself, our stakeholders are interested in the consistency of what SIS stands for. The continued willingness to provide this consistency makes the corporate design a substantial identification mark for internal and external stakeholders. Its purpose is not to seek superficial and short-term effects but to ensure long-term recognisability and solid anchoring, which can only be achieved through the consistent application of its guidelines.

The Corporate Design Manual sets the foundation for all current and future SIS publications and means of communication. It defines key elements and standard guidelines in terms of logo, design, language and layout.

General

The Corporate Design Manual is issued on a corporate level by the SIS Group. It is to be applied and adhered to by all SIS schools in all countries alike. All guidelines set forth herein are binding.

Areas of Application

The corporate design applies to all one-time as well as periodic print and electronic publications for schooling and marketing purposes. This particularly includes online appearances, social media, publications, newsletters, advertising materials, print products, giveaways and letterings.

Creative Design

The design of the corporate branding is effected centrally. New materials can be created on a country level, always follwoing the specifications noted in this manual. 

Responsibilities

Internal responsibilities in the field of communication are regulated on a country level and set down in the document “Procedures and Responsibilities”. The document is to be revised annually.