Videos
Purpose
We use videos to portray our different school locations on the websites. They add to an appealing overall impression by rendering the website’s content dynamic and authentic. Videos should focus on contents that are particularly suited for audiovisual media, such as dynamic scenes in a class room, everyday school life at SIS, a glimpse of the school premises, or soundbites of teachers and students.
Instructions
The following principles apply:
The video should not exceed 2.5 minutes in total lengh. To promote the video on social media, it is advisable to create a short teaser video that arouses curiosity and entices viewers to watch the full video.
Two language versions of each video clip (voice-over) should be produced: one in the local language and one in English.
Professionalism is a must: The video should be filmed, edited and produced by professionals. The same applies to the voice-overs.
Soundbites that feature all school languages should be included and well audible. Bilingualism should be heard.
Music should be used as a supporting background element. It should not come across as too prominent or hectic.
School building, class rooms, students and teachers of the respective SIS school location should be presented in an appealing way. The publication of videos of students at SIS schools is subject to the respective legal regulations of the specific country.
The SIS logo should appear at the beginning and/or at the end of the video and include the national website at least once.
The SIS logo principles of our CD Manual apply.