Basic Principles
The purpose of our presence on LinkedIn is to position SIS as an attractive employer and thus generate more suitable candidates for open positions. In a broader sense, we also want to increase brand awareness and attract interested parties to our websites.
There is one SIS company page for all countries and school locations:
https://www.linkedin.com/school/sis-swiss-international-school
Main Audience
The main targeted audience, across countries and school locations, includes:
- interested management and administration staff
- interested teachers
- all staff members
- current and interested parents
Intended Impression
“The SIS offers a professional work-environment that is highly attractive to me. It would be great to join this company and support it with all my abilities.”
Responsibilities
| Group | Country | |
| assign administrator rights | X | |
| publish job-related posts | X | |
| update company page info | X | |
| publish and deactivate open positions | X | |
| manage incoming applications | X | |
| react in case of negative content | X | X |
Periodicity
Open positions are published as required.
A post relevant to the labour market is published monthly.
Content
Open Positions
An open position is to be published on the SIS career website (bilingual.education). LinkedIn serves as an additional channel to promote open positions.
When promoting an open position on LinkedIn, it is the countries' responsibility to make sure all required categories are filled out correctly, set a budget, organise incoming applications, update and deactivate the open position.
Posts
Each post comprises the following three to four elements:
- text: maximum length of 600 characters due to technical constraints by LinkedIn. However, short statements are highly recommended. The texts are grammatically correct, reader-friendly and promotionally effective. They consist of short and comprehensible sentences.
- visual element:
- picture
- video
- grafic element
- links:
- preferred: to on of the SIS websites
- optional: to external websites that offer added value to the user
- optional: hashtags
In Case of Negative Content
In case of a negative event, SIS should react as quickly as possible, latest within two working days.
Each situation may vary, and it is important to adapt the response based on the specific circumstances. There are several approaches possible:
-
Respond to the comment in a timely manner, demonstrating professionalism, empathy, and a willingness to address the concern.
-
When commenting, stay calm and constructive: Maintain a calm and constructive tone while addressing the comment, avoiding personal attacks or defensive responses.
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Take it offline: If appropriate, suggest taking the conversation offline by providing contact details or inviting the commenter to reach out directly to resolve the issue privately. It is possible to request him/her to change or delete the content.
- Delete the content: As an admin, it is possible to delete a comment. However, the person who commented should be contacted before deletion.
The communication person of the country reports the negative content to the CEO of the country together with a suggestion of how to react. If the communication person suggests to comment on the content, the text that is planned to be posted is to be approved by the country’s CEO. If the country’s CEO is not available, the group CEO approves the approach and the comment by SIS.
Design
Languages
Posts are published in one language only.
Text
The text follows the current version of our Style Sheets.
Pictures
- Only photos that have a release may be used. Especially in the case of photos with students from the SIS, it is important to ensure that they are either not identifiable or have a declaration of consent.
- We do not use picture frames in LinkedIn posts.