The main targeted audience, in the respective school location, includes:

• parents of enrolled students

“I am up-to-date about the most important developments on the school level. I have a good understanding of my child’s everyday activities at this excellent school.”

The newsletter is issued by the individual school locations at least six times a year.

Texts

• Include rather fewer and shorter, but grammatically and orthographically correct articles in the newsletter.
• Student texts may have a bumpy style according to the student’s level. Nevertheless, spelling must be correct.
• Make sure that texts written by adults are proofread and grammatically and orthographically correct.
• During the school year, each class – in bigger schools: each school level – should be contributing or be reported on several times. Nevertheless, it is not necessary that each class or year level is represented in each newsletter.

Use of Languages

• English and the local language are to be used equally.
• Translation of articles is basically not necessary. Exceptions are listed under “Editorial” and “Important Information”.

Photographs

• Include only a few, but well chosen photographs.
• It is not allowed to link to Dropbox or similar platforms.
• Children on photographs must not be identifiable by stating their full names.

Technical Instructions

Detailed instructions for creation and distribution of the newsletter can be found in Kalaidos Wiki.

Editorial

• The editorial must be written in English and the local language.
• The text is limited to 1.000 characters (incl. blanks) in each language.

Important Information

• Content (must be available in English and in German):
  • new price list
  • information on notice period for contract cancellation
  • opening hours school office during holidays
  • holiday calendar for upcoming academic year is online (link to website)
• Possible content (best written in English in order that all readers understand):
  • new parking situation
  • lice at the school
  • children must bring warm clothes and rain gear in autumn

From the School

• Articles are written in the native language of the author.
• Usually, there are no translated articles.
• Information about the author:
  • principal, teachers: first name, last name, function
  • students: first name, Year
• Text length:
  • two paragraphs of max. 1.500 characters (incl. blanks) each

New Staff

• Written in the native language of the respective person.
• It contains:
  • max. 1.500 characters (incl. blanks)
  • first name, last name, function
  • photograph

Agenda

• All entries must be written in English in order that all readers understand.
• Publish only dates or events that take place until either the next edition of the newsletter or within the next two months.
• No full year overviews. These should be published in the parents section on the website.