Contact

Websites

Basic Principles

The sustainable success of SIS Swiss International School substantially depends on the quality with which we provide our services and whether we succeed in showcasing the quality of processes and results in a credible manner and to a high standard. The websites occupy a central position in this public representation.

 

We distinguish between the websites (for example the website of SIS Switzerland) and the parents section:

  • The websites are accessible to everyone. They primarily fulfil a lead generation function and aim to introduce the SIS to interested groups of people in an attractive and informative manner.
  • The parents sections are accessible with a password. They primarily fulfil a service function and aim to provide information and documents of the current school operation to the parents of enrolled students.

 

We make the following demands on contents to be published on the websites:

  • The contents are up to date; they are revised regularly.
  • The texts on our websites are grammatically correct, reader-friendly and promotionally effective. They consist of short and comprehensible sentences.
  • The texts contribute to achieving good organic search results on Google through the integration of keywords.
  • The handling of matters concerning verbal expression and design is regulated by the current version of the Style Sheets.

 

Responsibilities

  Group Country School
Structure and graphic design of all websites X    
Contents for international sites X    
Contents for national sites   X  
Contents for school sites (incl. Good to Know section / SIS Stories in Brazil)   X  
Google Adwords   X  
Contents for parents section     X

 

 

Instructions

Greetings from the School Management

  • The greetings consist of a welcoming and personal text of max. 1.500 characters (incl. spaces) describing what makes the school special and arousing interest for further Information.
  • The content should focus on the school and not on the principal.

Portraits of the Members of the School Management Staff

Portrayed exclusively are: principals, vice-principals and school section heads. The introduction of the members of the school management staff includes a picture as well as a text.

  • The photos must leave a professional impression.
  • Each picture should have a uniform and preferably bright background.
  • The photos within a school location preferrably display the same editing and style. 

A good example:

 

Texts are written in third person and they consist of max. 800 characters (incl. spaces).

Relevant contents are:

  • country of origin
  • education
  • career (in chronological order beginning in the present: “She has been working at SIS since … , before she was …”)

Other possible contents are:

  • motivation, focus (What’s important to him? Why did she choose her job? What does she like?)
  • family, hobbies

Team Photo of the School Staff Members

A recent photo of the school staff adds a personal touch and shows the faces that fill the school with life. Schools are requested to annually submit their team photo to the Country Communications Managers who upload them at the respective location within the country's website.

 

Good Examples:

 

Publications

emphaSIS is to be uploaded to the countires websites by the Country Communications Managers.

 

SIS World is to be uploaded to the countries websites by the Group Communications Manager.

 

Job Advertisements

Job advertisements are to be uploaded and deactivated to the international website (bilingual.education) by the Country Communications Managers.

 

Events of Open Houses

The dates of the Open Houses are to be announced on the countries websites by the Country Communications Managers.

 

Price List, School Hours, School Year Calendar

Price List
  • simple table or pdf with the most important prices on the website
  • PDF with complete information in the parents section
  • revision each spring for the next school year
School Hours
  • simple table with the most important information on the website
  • revision before the summer holidays for the coming school year
School Year Calendar
  • simple table with the school holidays on the website
  • PDF with full details (incl. public holidays, school events, appointments, etc.) in the parents section

 

Annual Recurring Tasks

Task Country Group
update price lists of the schools X  
update holiday calendars of the schools X  
upload latest edition of emphaSIS as pdf-download X  
upload school articles of emphaSIS as stories X

 
check parent sections of schools X  
upload new team photos of the schools X

 
update number of students and nationalities per school location and on the landing page X  
upload school articles of SIS World as stories X  
change the order of testimonials and potentially add new ones while removing old ones of parents who have left X  
upload articles within "SIS en route" of countries emphaSIS editions to the bilingual.education website   X
upload the latest edition of SIS World as pdf in the country websites   X
update numbers on landing page of bilingual.education   X
add another line in the company's history   X

update the text "SIS International Activities", adding the latest International Activity on all countries websites and the bilingual.education website (page: "Why SIS?")

   X